The importance of colorful UV Swimwear for kids

Protect your child with colors that both stand out and keep them safe!

When the sun is out and it’s time for beach days, pool fun, or water play in the garden, UV swimwear is an essential part of your child’s sun protection. But it’s not just the UV rating that matters – colors and quality make a big difference too.

🌞 Why choose UV swimwear?
Småfolk’s UV50+ swimwear blocks up to 98% of harmful UV rays. This means your child stays protected without needing sunscreen all over – making outdoor play safer and more comfortable. Perfect for active kids who spend long days in the sun.

All Småfolk swimwear is:

• OEKO-TEX® Standard 100 certified, ensuring it’s free from harmful chemicals

• CE-marked, complying with EU safety standards

• Made from 90% recycled polyester, for a more responsible choice

🎨 Why colors matter
Studies show that bold colors like red, pink, and yellow are much easier to spot in the water – whether in the ocean or a pool. Neutral or dark shades like blue, black, or grey tend to blend into the water, making children harder to see.

So colorful swimwear isn’t just stylish – it also adds a layer of safety.

 

🏖️ Practical and playful
Småfolk swimwear is made from soft, flexible materials that offer comfort and freedom of movement – even when wet. Fun, playful prints make it easy for kids to choose their favorites – and easier for parents to keep an eye on them.

🧴 Don't forget the sunscreen
Even with UV50+ protection, remember to apply sunscreen to uncovered areas like the face, legs, and hands. And if the swimwear comes off during the day, be sure to reapply sunscreen to the entire body.

Colors that protect – and bring a smile to your face!
→ Explore Småfolk’s UV collection here