Småfolk wins Bronze at the Junior Design Awards 2025 🥉

We are proud and excited to announce that Småfolk has won Bronze in the Junior Design Awards 2025 in the category Best Heritage Brand (for brands over 10 years old).

This award celebrates our journey since 2005 – creating colourful children’s clothing with hand-drawn prints, organic materials, and a mission to bring back colours and imagination to kids’ wardrobes.

The judges especially highlighted our ICONICS collection, launched this year:
“Småfolk’s ICONICS collection made a bold entrance this year with a range of playful prints and colours that kids and parents alike will adore. Designed with movement in mind, these pieces are made for every adventure, giving kids freedom to play and express themselves, while parents can feel assured that their little ones are comfortable all day long. Our panel loved that these timeless garments are made to last, to be loved and passed on. Really fun pieces!”

Highlights from the panel:
✨ “If you love your children to be dressed like the colourful icons they are, this is the brand for you!” – Saff Michaelis, Lifestyle Content Creator

✨ “Bright and colourful! Very soft material.” – Julie Vianey, Children’s Fashion Stylist

✨ “I love the retro feel of this collection and the delicious colour palette. Pure joy!” – Eleonore Crompton, Deputy Editor, Junior

A big thank you to our wonderful customers, partners, and collaborators – this award belongs to you as much as it does to us. 🌈💚

👉 Read more about the award here: Junior Design Awards