Welcome to our colorful and quirky universe
Småfolk was created based on a clear mission to design clothes that inspire the children's imagination and creativity and is comfortable to wear. In short: Småfolk are clothes that the children can live and play in.
Småfolk is known for our colorful and quirky universe, where the children are the focus. Children love colors and fun prints - and so do we! That's why we use lots of happy colors and always have a large selection of different prints in our collections. The children can easily find their favorite print, whether they love machines, flowers, cats or dinosaurs.
Every print in the Småfolk universe has a story, but the story changes and comes alive together with the children. We hear again and again from parents that a certain blouse or dress has become the children's favorite - because the children create stories from the clothes.
Children tumble, crawl, jump, dance and climb trees. Småfolk clothes are always comfortable for the children to wear and are made for play (and often become part of the play as well). Our designs are always carefully adapted to the different needs of children and offer a perfect fit that ensures the child's freedom of movement.
Småfolk was founded in Denmark in 2004 and has since become an internationally recognized brand, with dealers all over the world. An important part of our DNA is our unique prints, which our talented in-house designers draw themselves with inspiration from the children.
Comfort and quality is very important to us and we were one of the first in Denmark to introduce children's clothing in organic materials. To ensure that our clothes last season after season, it is important to us to create timeless designs and choose high-quality materials that help extend the life of the clothes.
Carefully selected materials
We select our materials based on what best suits the product's design and function. And we always get certificates for our organic metered goods from our suppliers to ensure that they are materials that we can vouch for. It is important to us to only use materials that make sense for our products and customers. Organic cotton is the primary material that we use in our products.
All our products are of course Oeko-Tex certified, so you can always be sure that our collections are safe, skin-friendly and not harmful for your children to wear.