Personal data policy

Personal data policy at Småfolk A/S

We only collect personal data in cases where this would be relevant for us, and we will only collect personal data if it is relevant for your activity at Småfolk A/S.

When collecting, processing and using your personal data, we always comply with all relevant legal provisions.

We will only keep your personal data for as long as we are either under a legal obligation to do so, or as long as it is relevant to the purpose for which it was collected.



Information we collect

If you wish to purchase and receive a product or service from us, we need to collect certain personal data in order to complete the transaction and to be able to offer you our services. We can use cookies to keep track of the contents of your shopping basket while you use our webshop.

We can obtain information such as name, email address, postal address, delivery address (if different from postal address), telephone number and payment details.

Småfolk A/S collects and processes your personal data when you do the following:


- Visiting our website

- Carry out a purchase of our products

- Create an account

- Sign up for our newsletter

- Reviews our website

- Send us questions, complaints or feedback



The data controller

The data controller for the collection, processing and use of your personal data on www.smafolk.dk is Småfolk A/S, Østerled 28A, 4300 Holbæk, cvr no. 40453865



Treatment basis and purpose

We collect your general contact information such as name and address in order to deliver the product or service that you have purchased from us. We collect your e-mail address in order to send you an order confirmation and a delivery confirmation.

When you pay for your product or service, we collect your name, card data and IP address. The information collected in connection with the payment transaction is used and stored only for payment processing and fulfillment of the concluded agreement. When making payments, some of your data will be passed on to Shopify payment, including information necessary to complete or support the payment, such as the total purchase amount and billing information.

If you have given us your consent to this during the registration process or on our website, we will use your e-mail address to send out a newsletter. You can subscribe to and unsubscribe from the newsletter at any time. All newsletters also contain a link to unsubscribe. If processing of personal data is based on your consent, you have the right to revoke consent at any time.

If you do not wish to provide the personal data required to purchase a product, you will unfortunately not be able to purchase products from us on our website.

Your information (except your e-mail address, if you have consented to its processing for the purpose of receiving offers) will be deleted 3 years after you have received your product or service.



Other recipients of personal data

We do not sell your personal data to third parties and we do not transfer your personal data to third countries.

If you choose to review our website, your name and email address will be transferred to the review site Trustpilot, Google and Facebook.

We have our website at Simply.com, Brandstoff Consulting and Traede and payment system through Shopify payment, which acts as our data processor. All personal data that you provide on our website will be stored in Simply.com, Brandstoff Consulting and Traedes data centres.

We use external companies as suppliers to deliver our services in the best possible way. These external suppliers are data processors and in certain cases process personal data in connection with their provision of services to us. Our data processors only process personal data according to our instructions and in accordance with the legal requirements for data processors.

We have entered into data processing agreements with our data processors, which is our guarantee that they comply with applicable regulations on the protection of your personal data.



Your rights

As the registered person, you have a number of rights, which we must ensure fulfillment of at all times. You have the right to request the following from us:
• To access and correct/change your personal data
• To have personal data deleted

You also have the right to object to the processing of your personal data and you have the right to lodge a complaint with a data protection authority.

If you no longer wish for us to process your personal data or for us to limit the processing of your personal data, you can also send us a request to this effect to our e-mail address info@smafolk.dk.